Can't bury these tales: Canterbury Tales & Jane Eyre
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Sunday, October 30, 2016
Sunday, October 16, 2016
And the greatest of these is love...I mean, pride
TV Advertisement
https://www.youtube.com/watch?v=U2MTLNfCZBQ
Author: Apple
Publishing Date: April 25, 2016
Located on YouTube
This is an iPhone 6s commercial, focusing on advertising the new fingerprint technology of the phone. In the beginning of the ad, the viewer is shown a zoomed up photo of a finger pushing onto glass to show the fingerprint it makes and a voiceover says, "This is a fingerprint, and with touch ID it does way more than unlock your phone." By starting out with saying this, it hooks the audience because they want to find out exactly what else the fingerprint can do on their new, or soon to be new, phone. The ad then takes the audience on a visual trip through an up close view of some of the cool tasks that your fingerprint can complete on the phone. After the audience sees a task completed on the phone, the camera cuts to a shot of the owner of the phone to show their excited expressions, hinting that this could be the audience too if they buy the phone. During the whole commercial, there is a lady's voiceover in the background describing each scene in a very laid back tone and directed right at the audience. I also noticed that the commercial moved very fast from scene to scene to show the audience as many things as possible that the phone could do within the 30sec limit for the commercial.
When looking at this commercial deeper, we can see that it demonstrates the deadly sin of "sloth" and a little bit of "greed". "Sloth" is the sin more easily pulled from this ad because it is literally persuading people to become more lazy. This new technology can "Pay for stuff," "Unlock stuff for you," "Signs documents for you," and it even "Starts your car."All of these chores are usually done by people on their own and not with the aid of a phone. Most of these tasks really are not that hard or take that much effort but humans are getting lazier and lazier as we progress into the future of technology. This ad is just depicting humans as beings who want a phone to do their every day simple tasks because they are just that lazy. Apple is showing this as a positive, new trend because they want to sell their product. They make the commercial colorful, simple, and easy to understand so that they can reach a broad range of audiences. The syntax was very short and to the point to make the phone seem simple to use as well. Their techniques have obviously worked because everywhere you look their is an iPhone in someone's hand. I also noticed that the actors in the commercial are from many different races and both genders. This was done to make the phone seem more of a universal tool because all races and genders can and should use it. There is also a hint of "greed" in this as well because the commercial is presenting a new technology that we as humans really do not need to live happy lives. We only want it to make our lives easier and less work but we still feel as though it is something we should have in our lives. Also there are millions of people in the world who do not even have enough money to have 3 meals a day and Americans and other wealthy people are worried about their phone having the latest technology gadgets. This is being greedy.
As I talked about above, in terms of actors, the commercial is multiracial and contains both genders. I think this reflects who the intended audience is as well because the actors act as everyday people just like the audience is. So the audience is anyone who has enough money to own a television, but to be more specific, it is probably greatly aimed at middle aged adults to seniors who have to worry about many of the tasks depicted in the ad. Younger audiences would think that the new phone is cool but would not have much use for the fingerprint gadget. Adults and especially seniors would benefit from this the most because it is one tool to make their lives a little bit easier.
https://www.youtube.com/watch?v=U2MTLNfCZBQ
Author: Apple
Publishing Date: April 25, 2016
Located on YouTube
This is an iPhone 6s commercial, focusing on advertising the new fingerprint technology of the phone. In the beginning of the ad, the viewer is shown a zoomed up photo of a finger pushing onto glass to show the fingerprint it makes and a voiceover says, "This is a fingerprint, and with touch ID it does way more than unlock your phone." By starting out with saying this, it hooks the audience because they want to find out exactly what else the fingerprint can do on their new, or soon to be new, phone. The ad then takes the audience on a visual trip through an up close view of some of the cool tasks that your fingerprint can complete on the phone. After the audience sees a task completed on the phone, the camera cuts to a shot of the owner of the phone to show their excited expressions, hinting that this could be the audience too if they buy the phone. During the whole commercial, there is a lady's voiceover in the background describing each scene in a very laid back tone and directed right at the audience. I also noticed that the commercial moved very fast from scene to scene to show the audience as many things as possible that the phone could do within the 30sec limit for the commercial.
When looking at this commercial deeper, we can see that it demonstrates the deadly sin of "sloth" and a little bit of "greed". "Sloth" is the sin more easily pulled from this ad because it is literally persuading people to become more lazy. This new technology can "Pay for stuff," "Unlock stuff for you," "Signs documents for you," and it even "Starts your car."All of these chores are usually done by people on their own and not with the aid of a phone. Most of these tasks really are not that hard or take that much effort but humans are getting lazier and lazier as we progress into the future of technology. This ad is just depicting humans as beings who want a phone to do their every day simple tasks because they are just that lazy. Apple is showing this as a positive, new trend because they want to sell their product. They make the commercial colorful, simple, and easy to understand so that they can reach a broad range of audiences. The syntax was very short and to the point to make the phone seem simple to use as well. Their techniques have obviously worked because everywhere you look their is an iPhone in someone's hand. I also noticed that the actors in the commercial are from many different races and both genders. This was done to make the phone seem more of a universal tool because all races and genders can and should use it. There is also a hint of "greed" in this as well because the commercial is presenting a new technology that we as humans really do not need to live happy lives. We only want it to make our lives easier and less work but we still feel as though it is something we should have in our lives. Also there are millions of people in the world who do not even have enough money to have 3 meals a day and Americans and other wealthy people are worried about their phone having the latest technology gadgets. This is being greedy.
As I talked about above, in terms of actors, the commercial is multiracial and contains both genders. I think this reflects who the intended audience is as well because the actors act as everyday people just like the audience is. So the audience is anyone who has enough money to own a television, but to be more specific, it is probably greatly aimed at middle aged adults to seniors who have to worry about many of the tasks depicted in the ad. Younger audiences would think that the new phone is cool but would not have much use for the fingerprint gadget. Adults and especially seniors would benefit from this the most because it is one tool to make their lives a little bit easier.
Sunday, October 2, 2016
What Does My Name Really Mean?
My name, “Heather” comes from the English word heather, used as the name for the variety of small shrubs with pink or white flowers which commonly grow in rocky areas. It was originally derived from the Middle English era word, hather. The name did not become popular until the later 20th century, peaking in the 1970s where 6,072 babies per million were named Heather. However, the name significantly dropped in usage in the 21st century, as seen in the graph below. This is one reason why I feel my name is extra special to my identity and uniqueness. Today, I do not know anyone my age or near my age who’s name is Heather. I only know 2-3 adults. Since there are no Heather’s in my classes or really in the places/things I do in my life, I feel like my name does to some extent define me and makes me feel a little more special then if a lot of people had my name. For example the name Emma is really popular in my generation today. But to be honest, I do not think it is your name that defines you as a person. It is the actions you take and the beliefs you express that truly define you as the unique person you are. The names you use to describe yourself such as athletic, smart, shy, outgoing, funny, lazy, etc. collectively define you as a person but not one single word such as your name. Your name can be one of the words that comes together with others though. Like if someone is called gay, bisexual, dyslexic, etc., this may be a part of their identity but it is not the only thing defining them as a person. I am not saying I do not like my name because I actually really LOVE my name and I would not want to change it. I was named after my great grandpa Harry for my first name and great grandma Fay for my middle name Fay because in the Jewish tradition children are usually named by picking a name that has the first letter of a family member’s name who has passed away. So because I was named after someone important in the family it does give my name more meaning and I feel more connected and special to the family.
After reading the article by Anna Quindlen, I immediately thought about soccer when I was trying to think of an example of when I have been "two," an individual and a part of a whole group or team in this case. Soccer is a great example of me having to be two people at once because I am constantly working to build my individual skills to be a better player, but at the same time I have to do what is best for the team when making decisions on the field. Also there may be times during a game where I am tired or I really do not feel like playing that day but I have to pretend like I do and push through it for the well being of the team. My coach and pretty much any coach will always tell their players that they need to play for the team and not the individual, but in some occasions, the individual's needs and wants overpower their thoughts of doing things for the team. For example some people may want to score a goal really badly, so they will not pass to anyone every time they get the ball and will loose it too much, hurting the team as a whole. But the biggest concern is when people just do not try their hardest and put in 100%. This really annoys me and I think every soccer player and any other sports team players in general have experienced there inner selves taking over their ability to help the team. My goal every time I step on the soccer field is to put forth my best effort and make the best decisions I can that will benefit our team. But there are times where I struggle with this because I get tired and just let myself loose focus and that is when I make mistakes that can hurt the team's ability to succeed. The effort of every player is equally important to the team even if there are different skill leveled players. The team can only reach its goals if everyone thinks a little less about what the individual wants and a little more about what the team needs.
Works Cited
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